A Day Discussing Food & Media
Kristy Athens recently attended the Food + Agriculture Media Project in Portland, Oregon, a “one-day training workshop for food and agriculture media who write about food systems issues.” It sounds like it was a terrific event, filled with thought-provoking conversations about everything from how to keep food stories fresh in mainstream media to how and why the Farm Bill fails to support mid-size farmers and ranchers.
Friday morning, I biked to Portland’s EcoTrust building for a conference that I learned about just last week at a Friends of Family Farmers event: Food+Agriculture Media Project. The idea was to get food and ag journalists, editors and researchers together to talk shop, meet each other, and maybe learn a few things along the way. I did all three!
The keynote speaker was from American Public Media’s Marketplace program, Adriene Hill. She talked about the challenge reporters face in trying to keep issues like organic food and global warming fresh to a weary audience. If a story about global warming leads with the subject itself, no one hears the story—the people who agree with the idea pat themselves on the back and turn off the story, and those who don’t agree curse at the radio and turn off the story. But, she continued, if the story begins with the price of chocolate going up everyone listens, even as the cause is identified as global warming.
Food, Hill noted, is uniquely suited to lead into any number of topics. “Everyone eats,” she said, “so everyone can relate on some level.”
This article originally appeared on Get Your Pitchfork On! It is partially posted here with permission from the author.
What are some successful examples you’ve experienced of media and real food coming together?
Photo Credit: Food and Agriculture Media Project
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