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Kim Gerber, is a Los Angeles mom, wife, Children's Nutrition Advocate, Ambassador for Jamie Oliver's Food Foundation and a strong proponent of feeding children healthy, unprocessed food. After noticing a difference in mood and behavior immediately following her children's consumption of processed food, Kim began researching and experimenting with recipes to duplicate these foods using healthy, fresh ingredients. Kim hopes to offer simple, cost-effective alternatives to like-minded parents who are looking for a way out of the 'kid food' conundrum.