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Rebecca Karger is employed as an advertising copywriter, but loves to volunteer her words and passion for causes like healthy food and preventive health. She was inspired to use some of her professional skills in creating Goodfor20, a marketing campaign to influence people to dedicate a portion of their weekly food spending to a direct source, such as the farmers market or a CSA. Rebecca loves to garden and participates vicariously in the food movement through her husband Shaun Ananko, a beekeeper and farmer for the nonprofit Grow it Green, also in Morristown.