Good Idea: Spending $20 at a Farmers’ Market Every Week

Rebecca Karger

Rebecca Karger › Rebecca Karger is employed as an advertising copywriter, but loves to volunteer her words and passion ...


Ah, to heck with it, why try really? I can’t commit to this real food thing! Number one, it’s too expensive. Number two, I can’t cook. Number three, that dippy hipster farmers’ market expects me to change my life for its schedule. If it’s all or nothing, I’m sticking with this frozen boxed lunch that cost me $2.99 and 500 calories.

You’ve heard this before. Objections against eating whole local food get shot out like ninja stars. But is being organic really an “all in or out” thing? Sure, we all strive for perfection, but if the alternative means we do nothing at all, then no one would.

About a year ago, my husband and I made a promise to spend $20 at our local farmers’ market every week. At first, this was just a tactic to get us to actually go to the farmers’ market, rather than cursing ourselves for missing it. We still had our standard grocery lists for Costco and the local A&P, but from that day on at least a small portion of our food spending would be handed directly to the vendor that produced it.

When we first brought our $20 to the market, it was a struggle to figure out how to spend, but we stuck to our commitment. We quickly found out that those $20 rewarded us with a bounty of beautiful, healthy food, social interaction, community awareness, and (ultimately) a greater overall commitment to food from known sources.

When our commitment worked for us, we wanted to see if it would help other people, too. And that is how the Goodfor20 campaign was born.

Goodfor20 is a simple idea, consisting of a commitment people make to themselves to partake in their local food community. It was created in the hope of influencing greater support for local farmers and farmers’ markets, entities that often don’t have time or budgets for marketing themselves, but work hard to provide some of the best food you can find.

Visit the website, and read more about the Oath of Nourishment, bounty photos, and challenges for new experiences with local food.

What kind of real food commitments have you made for yourself?

Photo Credit: Gabriella DiGiovanni