A Closer Look at Farmigo

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CNN Money recently ran a great video profile on farmigo.com.

(Click the image above to watch the video over on CNN.com)

CNN applauded farmigo’s creation of a better food system that gives farmers more money on the dollar (80 cents vs. 20 cents from a supermarket) and opens new avenues “connecting farmers directly to consumers.”

There’s a lot of attention directed at the local food space right now, like farmigo’s CEO Benzi Ronen says, “Today, the brand ‘local’ is now a stronger brand than ‘organic’.”

Ronen’s company is just another example of the fascinating landscape created by twenty-first century technology meeting up with pre-industrialized farming practices.

Do you think an online model can compete with a traditional farmer’s market?

Photo Credit: farmigo.com