Big Props for Prop 37

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A new Food & Water Watch-sponsored PSA has been making the rounds on the internet since its debut on October 9th.

Featuring a group of celebrities (including Bill Maher, John Cho, Dave Mathews, Emily Deschanel and more), the video short takes on the issue of food labeling with equal amounts of sarcasm and earnest entreaty.

It’s worth a watch if you haven’t already seen it.

The PSA is currently only being shown online, but Food & Water Watch is raising funds to get a shortened version up on network television.

Click here to donate.

Prop 37 may be a California ballot measure, but the outcome of the vote will definitely see some national repercussions.

Photo Credit: Food & Water Watch